Therefore, it is necessary to identify

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Arket still confuses the skills that each sector requires of professionals. In most cases, the marketing manager has a multidisciplinary profile , with a broader vision. You need to understand a series of aspects, such as the following: the market, the target audience, the competition, the data and all the tools available to create successful strategies. The marketing professional is not only responsible for creating campaign objectives. He needs to know, for example,

that there is a purchasing journey that the consumer goes through before Jiangsu Mobile Phone Number List becoming a customer. Therefore, it is necessary to identify at what stage of that path the consumer is, to transmit to the advertiser. Consequently, the advertising manager must create the most appropriate ad content for the phase in which the potential customer is. The publicist, on the other hand, has a more specific vision and understands part of the entire process carried out by marketing.





Their role is fundamental to achieve positive results, but the profile of the professional is different from that of the marketer. You need to deeply understand all the available media and their features. In addition, you must have experience in the distribution of the business budget , as well as the metrics that must be taken into account in each medium. That is, it is necessary to have a deeper knowledge of the basic techniques to be successful with ads . Can marketing and advertising walk together? The perfect world happens when companies use these arms of communication in synergy. H