CTA will invite them to learn more

FristDatabase

We are looking to collect leads that are close to making a decision and so our CTAs will be inviting them to sign up. But if your prospects are just becoming aware of their problems, your content will be largely educational and your . And if they are considering options, your content might focus on solution strategies and your CTA may be to sign up for some research. We will come back to this later in the series. Offers These are things you want to give to your prospect that are so valuable to them that will give up their name and contact details in return and give you permission to continue the conversation with them.


Here are just simple rules to bear in mind when making an offer Make sure offers align with your products and services. You’ll find nothing here that offers graphic design or helps you with your visual identity – they’re important but not our thing. Make sure your offers are aimed at the point Frist Database on the journey where your buyer is standing. If your product is complex and your blog is educational for early stage prospects, don’t offer them  off for an immediate purchase. Don’t be passive. Promote your offers to ensure they are discoverable by the prospects you want to see them. Forms If you want leads you need to collect information about your prospects.





But carefully! Have you ever been confronted with a form that looks more like a tax return than a marketing exercise? Marketers love to have all that information but people hate filling them in. That doesn’t mean that all forms have to be short. One rule of thumb is to align forms to the value of the offer. The more valuable the offer, the more you can ask. Landing Pages And finally…landing pages. This is where you put your form to capture your prospect information. Most landing pages try to dispense with any distractions that might lure the customer away from the job in hand – signing up for the offer.