Avoid the allure of quick wins like paid

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Backlinks are not the end goal Today, the emphasis isn’t just on finding links. It’s about sharing a message based on your experience and expertise. Many link builders in the industry are now focusing on adding genuine value through content marketing and building relationships instead of just using ranking tactics. For newcomers and veterans alike, the mantra remains the same: quality over quantity.  links. Focus on content niches, compelling content and community relationships. As tactics evolve, the heart of link building has grown to be about adding value, fostering relationships and ensuring sustainable success. What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or should be) Q4 and holiday planning.

Although temperatures continue to linger in the upper half DB to Data the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. You might need to expand your definition of the “holiday season” altogether.



On average, 21% of consumers complete their seasonal gift purchases by mid-October, according to Google. With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads) and via conversational AI like Bard and ChatGPT.