Train ad platforms on the best leads

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Embrace the future of digital marketing by integrating sales and marketing data so you can:  for your business Remarket to users currently in your pipeline with programmatic ads Generate clear-cut reports on the ROI and profitability of your marketing And more Expert insights from nolan headshot Nolan Barger WebFX’s DataTech Solutions Technical Lead To date, syncing this data to your ad platforms is one of the highest-impact wins I’ve seen across our client base, and I anticipate the value to grow as more and more browsers crack down on data privacy and the use of third-party cookies.

24. Use reporting tools to unify data across platforms Brazil WhatsApp Number Data Attribution models, methods of data collection, cookie settings, and more can impact data tracking and attribution. That’s why it’s important to examine your data through different lenses. For example, someone may see your ad on Facebook several times. Then, they do a Google search, click your Google ad, and fill out a form on your website. In this scenario, your Google Ads account will count the form submission as a conversion from Google. Google’s tracking has no idea that user ever saw your Facebook ad.



Does it mean your Facebook ad isn’t effective? No! That’s why it’s important to leverage reporting tools across platforms — like Google, Facebook’s conversion API, and our very own MarketingCloudFX suite, which can help unify your data across tools. Expert insights from nolan headshot Nolan Barger WebFX’s DataTech Solutions Technical Lead At WebFX, we not only use our MarketingCloudFX tool as a source of truth, but we leverage conversion APIs and pixel tracking for platforms like Meta, Google, LinkedIn, and more to ensure we have an extremely robust dataset, with many attribution models to make decisions from.