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What is the objective of the content? How to encourage action? We give you below some argumentation techniques that will allow you to encourage your readers to action and therefore achieve your objectives. Design impactful articles . They must immediately interest and capture the attention of visitors. To do this, you need a catchy title that catches the eye and makes you want to read more. It can be in the form of a question but can also be surprising, shocking, humorous, etc.  elements and make you want to read even more.

The same goes for the conclusion. Be convincing Phone Number Data to get your audience to read other content or take a specific action (e.g. request a quote). Consider structuring your content so that it is simple and pleasant to read. Adopt, for example, the funnel method: give the most general information then expand on it throughout the article. Don’t hesitate to set the rhythm with alternating short and long sentences.




Construct your sentences and paragraphs so that they develop only one particular idea or objective. Use precise vocabulary while remaining easy to understand. Provide quantified data and reliable sources, highlight the benefits, statistics and sourced data. Develop the benefits rather than the functionalities , the latter are more interesting to read and above all more concrete for your target. This allows you to plan for the use of the product/service.