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Meta description, or meta description, is one of the most undervalued details of a web page by ordinary users. It is a small text, about 140 characters, which describes the content of a particular page of the site. Meta description we see when choosing a site on the Internet right under its title. With the help of it, you can quickly understand whether we will find on this resource what we were looking for.
Meta description of the site is not necessary when posting another entry or creating a page. However, this is if the author does not write it, the searcher does it himself, and this can have a bad effect on the resource.
A poor meta description is the key to low traffic.
In this article, we will indicate the importance of this component and tell you how to write a meta description that will suit your page.
What to write
Meta description is a shopify website design description (excerpt) of the article in a short form that is displayed in the search engine under the title and URL link. Include what your article contains, what can help the user when searching.
Why write a meta description
Some believe that the meta description is no longer used by Google and other search engines in their algorithms, and therefore does not matter. Others use it as a banal field for a hepaque of keywords. But the truth is, the meta is still important. Google’s algorithms don’t really count it, but it, as you can see above, is displayed in the search results itself and is essential for SEO-optimization.
The main purpose of a meta description is to encourage the user to click on the link. The title is very important, but the description also needs to be given attention. After all, if a person is looking for something in the search engine, then first he reads the title, and then a description. Therefore, if it is not associated with the title or at all meaningless, then the number of transitions to your page will fall.
How to Write a Meta Description
In order to encourage the user to go to your page, you can ask a question and give a rupture answer to it. For example, the meta description for this post looks like this:
“Meta description is a short description of the article that is displayed in the search engine under the title. Affects your page’s ranking and ability.”
Here are the characteristics of the correct meta description:
No longer than 156 characters for Google and 140 for Yandex
It is at a point to the essence of the issue
Corring the content of the post
Not overloaded with keywords/phrases
Advice
Run into pages on your blog or on your website to understand where to improve descriptions. The Screaming Frog or Open Site Explorer platform will help you to do this quickly. Analyze the existing meta-descriptions. Idolize those that are clearly written poorly and correct them. It is better to read your blog posts again to pick up the best possible descriptions for each of them.
Remember that the main purpose of meta description is to encourage people to click on the link.
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發表於 2024-11-9 18:53:24
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