Personas. Instagram, Facebook

anamikaHJK

It is not about placing your own product at the center of attention, but about informing, entertaining and supporting the potential customer in their needs and expectations. When creating content, you should regularly ask yourself whether or not it generates added value for your customer. . Adapt content to the buyer’s journey Effective content marketing must immediately take the user to the desired stage of decision-making. As part of the buyer's journey, it is possible to distinguish three stages in which different contents must be applied: Awareness stage : the user becomes aware or recognizes a problem.
  
Ideal content : e-books, white papers, editorial content. Remember that your product should not wedding photo editing service  be the center of attention! Consideration phase : the user has identified the problem and is looking for a concrete solution. Ideal content : podcasts, videos, specialized guides. Decision stage : the user makes a decision about a solution. Ideal content : Product comparisons, case studies, free trials. Only at this stage should your product make the headlines! . Define a concrete strategy for implementation Instead of producing random content for different.



Personas at different stages of your buyer's journey, you need to define a clear and actionable strategy: What types of content elements should be included? On which channels do you want to distribute your content? In what order and how often do you want to publish your content? Who does what and when? Your content should be listed in an editorial plan indicating who created and published the corresponding articles and for which Persona and at what stage it was created. . Multi-channel promotion and distribution of your content To attract the attention of your target audience.