At John Deere, for example, UGC is an essential element

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"I've had a lot of clients who ask me, 'Hey, can you do this in Photoshop?'" This tends to happen, she elaborated, with smaller companies that don’t have a budget for multiple designers in their marketing team. Working in written or visual content creation will also give social media managers a keen eye for social trends, and the craft behind them. 2. Agency management. If you find a social media manager who has experience managing an agency, this can be a bonus. Agency management will give a social media manager transferable skills like project management, community management, multitasking and the ability to think on their feet.

This is especially useful for social media managers who will be delegating tasks to latestdatabase.com multiple people and teams. 3. UGC management. UGC management refers to the management of user-generated content. This is especially important for e-commerce brands, which often use consumer content to build brand authority and reliability. However, UGC management is helpful across the board.  of the social media strategy, especially on Instagram. “We’ve found that our audiences really appreciate seeing what other farmers or customers are doing — what kind of equipment they operate, where they’re from,” Hartmann said.



“I think it also delights our fans when they see their content on the Deere channel.” "Our audiences really appreciate seeing what other... customers are doing." Win-win. 4. Influencer campaign creation. We already mentioned that forming relationships with influencers is an essential skill for social media managers — and it’s nice if they have hands-on experience creating campaigns with influencers, too. This skill involves finding influencers, setting up product reviews, planning timed posts with influencers, and monitoring campaign progress across all channels. Chen said she is often asked to manage influencers in addition to a brand’s social media campaigns.