The explosion of technology makes

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The more research invested in technology, the more opportunities businesses have to develop. Technology cycle:  the technology cycle tend to shorten, increasing pressure from existing businesses. Copyright: Technology copyright protection helps businesses master professional secrets, create breakthroughs in service production, and achieve business success. Variations of the PEST model In addition to analyzing PEST into 4 types of environments as above, this model can also be expanded into a number of other models depending on each application need. The main variations of the PEST model include: PESTLE / PESTEL model : includes political, economic, social, technological, legal, and environmental environments. STEEPLE model : includes social/demographic, technological, economic, environmental, political, legal, ethical environments.


PESTLIED model : includes political, economic, social, technological, legal, international, environmental, and Email Data demographic environments. SLEPT model : includes social, legal, economic, political, and technological environments. Benefits and limitations of PEST analysis PEST brings many benefits to businesses in the process of planning business strategies, however, this analysis also has many limitations. Let's find out below! Benefit A simple, easy-to-deploy analytics framework helps minimize the impact of potential threats to your business. PEST analysis also supports and encourages the development of strategic thinking within a business, while providing a mechanism that allows businesses to identify and exploit new opportunities.



Finally, PEST allows businesses to evaluate the impacts of entering new markets at both the national and global levels. Limit During PEST analysis, factors often fluctuate and change very quickly, which can happen in a short time. This makes it difficult to predict their impact on the current and future of the project. Furthermore, the simple framework of PEST analysis can be considered a limitation, as it only presents a simple list of influencing factors without providing a specific assessment of the level of their impact. Therefore, PEST analysis results are only valuable when factors are rigorously tested and evaluated for their impact level. PEST analysis requires collecting a lot of information, and too much information can confuse users and not know which factor is more important, leading to misdirected planning.