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Positive effect on brand awareness, conversions, traffic and consumer behavior. Social Media Advertising — Significant investments are being made in social media advertising so that media buyers and advertisers can participate in performance marketing programs. Achieving measurable results across social media platforms and organic reach has become a real challenge. Investing in social media advertising allows you to measure KPIs through clear.
Metrics such as cost per click (CPR) and click-through Phone Number List rate (CTR), as well as ROI. Affiliate marketing — a publisher establishes relationships with the advertiser looking for increased sales or traffic. After sending traffic to advertisers, the affiliate receives a commission for a validated sale. Many brands consider this channel effective in terms of return on investment. Additionally, any website manager can play the role of an affiliate. Native advertising.
This channel plays a particular role in performance marketing, counteracting ad blockers, ad blindness and generates ten times more clicks than any other type of online advertising. Native advertising equals high-quality content and smart distribution to notable publishers. Each channel is characterized by its specific audience. In this case, each channel involves collaborating with different platforms to reach this audience.
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