Step by step: how to write a technical specification for a designer and get t...

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If you hire third-party specialists to perform design tasks, we recommend using a technical task. In this article, we will tell you how to properly prepare a technical task for a designer, which will be suitable for any type of work.

Why do we need technical specifications?
A technical task is a document that contains all the necessary requirements and instructions for completing a task. With the help of a technical task, the customer can clearly explain to the designer what needs to be created and how it should look.

What should be in any technical specification for a designer
Before you start drafting the technical specifications, you need to determine the marketing indicators:

what product requires a banner, landing page or illustration;
who is included in the target audience;
Do competitors have the same product and what are its advantages?
Then you need to draw up a detailed social media marketing service technical specification for the product itself, in which you should indicate the following points.

Description of the task and goal
For example, the task is to prepare 5 covers for engaging posts about a new ecology project on VKontakte. The graphics must be made in the corporate style of the organization.

The goal is that advertising should encourage users to register on the site. The target audience is students and young professionals.


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Information about a product or service
In order for a designer to correctly convey the essence of a product, it is necessary to give it a complete description.

For example, " Ecosophia " is a new project for those who want to lead the movement to change the culture of consumer behavior and introduce useful ecological habits and skills among the residents of Russia. It is designed to unite active people who are ready to become leaders in this area.

Design requirements
It is necessary to describe the design requirements in detail so that the specialist can be guided by them when working on the project. For example, specify the color scheme, fonts, design style, composition and arrangement of elements.

Placement
Here you need to write the file format and extension, its size, resolution and other parameters that you consider necessary. For example, an illustration for a post on VKontakte, a rectangular banner - aspect ratio 4:3, size - 1200x900 px.

References
Create a collection of images, color combinations, and screenshots of competitors that will help you more accurately convey your desired visual style. Make sure all files meet the format, size, and resolution requirements.

Don't skimp on the time spent on developing a quality technical task. These hours will pay off several times over due to the absence of unnecessary discussions. As a result, the specialist will complete tasks much faster.