Steve Krug developed three principles

fomayof928@mowl

which users navigate in search of something that is useful to them. For this reason, it is essential that the microcopy is appropriate to the context and in particular to the linguistic register usually used by the brand in order to convey to the user an idea of ​​coherence and reliability . But these micro-texts also have the important task of improving the interaction with the design of the pages, through the optimization of the interfaces with the insertion of a few simple words that, if chosen appropriately, can make the browsing experience immediate and therefore pleasant .


Microcopy: How to use it? A word from Krug In the 2000s, usability scholar and expert Steve Krug developed three principles known as Usability Laws that are still effective today in explaining the mechanisms and measures needed to make the browsing experience at least ws database satisfactory . The first law can be summarized in the assumption "don't make me think" . According to Krug, every page must be based on a principle of "self-evidence" . That is, the user, observing it, must understand what it is about , without making any mental effort . When we explore a page there are many elements that can force us to make useless cognitive efforts , such as overly technical terms or specific names.


A further and no less important source of questions are buttons that are not immediately clickable : understanding which element I can click on should be intuitive. Here, then, is how the extreme importance of micro-copy can already be understood at this stage. In fact, this category also includes confirmation buttons that allow you to continue, error pages that direct us elsewhere, messages that guide us in the procedure for restoring our username or password. The point is that every time we have to stop to understand how a site works , we add cognitive load that distracts us from the reason that pushed us to end up on that specific page.