And so the goal then was to book as many

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Darrell explained, “We couldn’t necessarily afford to spend money on Facebook ads to drive leads the way that other companies were. But I had time.” ConvertKit’s marketing strategy included more time consuming, but cost-effective tasks including content marketing and direct sales, but focused the most energy on webinars. Webinars were cheap to run, and they naturally built a community around a relatively new product.

They were also the first thing Darrell found that consistently produced new bulgaria number dataset signups. So, he stuck with it. “We’re so new,’ Darrell remembers thinking. “We can go all in on this one thing and see massive growth in the next twelve months. webinars as possible with no limitations.

” And that’s what he did. He gave the same webinar over and over — but hosted by different partners, mostly from their affiliate program. Darrell hosted more than 150 in the first year. That’s 20-30 webinars a month — sometimes two to three webinars a day. It was exhausting at times.