Important than ever we live

Juthi88485

The market should be identical between the two departments. Unfortunately, the needs of these company areas are often different: marketing requires follow up and feedback on the leads passed on to sales, while sales would like more numerous and quality leads from marketing. Before lead nurturing: Get to know your customers Greater convergence on the objectives to be achieved with lead generation.

A better information sharing allows us to focus more clearly on the purchasing process of potential customers. At this point, it becomes easier to "feed" them with suitable content at each stage of the funnel , trying to enter Job Function Email List their mind and provide the information or stimulus they are looking for at that moment. However, this is not a trivial activity, because in B2B the customer journey is generally long and complex.



Transactions are often of high value, and must therefore be well thought out, with collegial decisions involving many stakeholders and long purchasing cycles. B2B Lead Nurturing Not all lead nurturing processes are the same, in fact B2B lead nurturing requires greater effort to guide the buyer through their purchasing process. As we have seen, this process is longer and more difficult due to the greater complexity of the sectors involved.