What do we want to achieve through implementation? The goals may be: increasing brand recognition building a positive image increasing sales optimizing processes e.g. customer service production purchasing processes improving user experience. target group Who do we want to reach? Who is the target group? Are they premium customers families with children seniors students? What is the age of our clients what is their social status what needs do they have what objections may they have.
Communication style message What do we want to convey to our recipients? What information should be included in the content what issues should be specified do we want to draw attention to a specific advantage of the company? What values and how do we want to convey photo retouching to the recipients? The style of communication is also important do we focus on a humorous serious formal or informal form? Style colors If the brief is to concern a website ecommerce store.
Product packaging or broadly understood visual identification style issues must be determined. Do we focus on intense or delicate colors elegance or fantasy minimalism or avantgarde? What style suits our company best? Competition The brief should also include information about the competition. The document most often contains information on the size of competing companies activities conducted by competitors and services. It is also worth writing a few words about your competitors' limitations and their strengths. Budget What budget do we want to allocate for the implementation of a given project.
發表於 2023-12-14 13:36:56
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