products or to evaluate the cost-benefit relationship to purchase them.

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To shorten this journey, the strategy of many companies at the moment is directly linked to offering offers and promotions for their products and services.Thus, the consumer who finds themself indecisive, has more “fuel” to make his decision in a shorter period of time. And does it work? Certainly. As previously stated, searches related to “buy 1 get 1” and “promo code for existing users” grow by 60% and 100%, respectively, year after year.

But is this the only solution? Certainly not. Promotions and offers are excellent strategies for bringing in people who are at the bottom of the funnel. However, as we said before, financial issues Mobile Phone Number make the purchase decision more time consuming and many people are turning to Google to understand if it is the best time to buy certain




What if, by conducting research related to decision making, your company could educate that customer and lead them on this journey? This is when Content Marketing becomes even more effective. Content Marketing is the Marketing strategy focused on engaging your target audience and growing your customer network through the creation of relevant and valuable content.