Marketing managers

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For sure, what should a content strategy of this type include? Here we help you answer this and other questions! Below, learn about 9 of the most effective and far-reaching formats for sales enablement. Join us until the end! 9 Powerful Content Formats for Sales Enablement 1. Videos (preferably interactive) Video is much more than the fashionable format, adapted to this generation that loves and enjoys the visual. It is a tangible source of profitability for commercial and Digital Marketing strategies . 7. These are contents - written, although they may be accompanied by images and infographics - in which data, statistics and indicators on a specific topic are shared.


This, in addition to generating value for the user, shows authority Phone Number List and can be conclusive proof of the relevance of the product or service you offer to the lead. Also, you can use these digital books to train your sellers, teaching them market perspectives and panoramas. And ready! You already know 9 content formats for sales enablement that will help you boost your commercial success . Empowering your team of sellers and building ideal closing scenarios will boost conversions and business Nutrition flows and, in general, email marketing Email marketing , that classic Digital Marketing channel , continues to be relevant to trends and practices that are at the forefront today, such as sales enablement.





Emails are close, personalized and direct, which is why they work perfectly when we want to prepare an ideal scenario for closing sales and the work of the sales team. Through these we can send nutrition flows aimed at sales enablement , which invite you to access posts and content that talk about products and services, focused on conversion . Also, we can use email as a channel to deliver customer success stories, share market statistics that support our products and, in general, add value. 8. ROI Calculators If you target the B2B market, you primarily target leads who are under pressure from their organizations. Marketing managers , purchasing directors, partners.