There are many unofficial “car-buying holidays.

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And create highly persuasive ads to get leads to visit your website over your competition.I love this ad from Toyota for instance:automotive marketing search ad for college gradsWhile I can’t see if they’re bidding on competitor keywords or not, I love how they are appealing directly to a specific demographic, and adding value for that individual right in the headline of their ad.4. Actively manage your negative keyword listDid you know that your ads can show up for searches that are not relevant to your business? And if anyone clicks on them, you still have to pay? Whenever you are bidding on broad or phrase match keywords the potential to show up for irrelevant searches is present.

While just bidding on exact match might seem like a Thailand WhatsApp Number nice solution, this will greatly limit your reach potential, which makes the process of identifying negative keywords critical to your automotive marketing strategy. While searching your search query report might feel like a time-consuming task it is an absolute necessity, especially in the automotive industry. If your ads are appearing for irrelevant search terms your business instantly loses credibility.

This is why being cognizant about setting up negatives to avoid irrelevant search queries is not only going to save you face, but also going to save you money.For instance, imagine if you’re bidding on the keyword “affordable cars” and your ad appears for the search “toy cars,” and then a busy parent accidentally clicks. This is not only a waste of time for the parent, but it’s a waste of money for you!search results for "big toy cars"WordStream Advisor makes it quite easy for you to manage your negative keyword list through tools like the 20-Minute Work Week, which helps weed out irrelevant searches, and our search query report to find and configure your negative keyword lists.5. Adjust your campaign budgets based on car-buying trendsIs Black Friday the hottest day to buy a car? What about Memorial Day Weekend.