When the GE Reports website was launched

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Content websites and portals were once treated as the jewels in the crown of content marketing as the ideal of owned media Today their shine has faded and the competition has waned which means that flexible marketers can gain a lot by deciding to do so such activities were called marketing hub Then they talked about branded content platforms whose marketing advantage was the lower cost of publishing content compared to purchasing space on external portals


The prospect of creating a solid base of people highly interested in the brand at a relatively low cost seemed very attractive Some even announced the end of typical news portals about everything and nothing in favor of precisely run websites with content Cell Phone Number List provided by brands Such portals did not have to worry about click rates they did not have to chase sensations to survive They could focus on valuable and reliable publications because sponsorship through their own brand ensured costs were covered





However this did not happen for reasons that will become clear in a moment Several of the most famous marketing hubs of brands such as GE Red Bull Hubspot are not so much an inspiration for further attempts but a warning that permanently gaining the loyalty of readers is not as easy as it seems when you look from the side Brand portal is not for everyone Many brands have failed on content portals because they underestimated the requirements of readers.