What are the best examples of visual communication in marketing

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Everything that is visual communicates. A color, a font, a photo, an illustration, a graphic... When creating marketing pieces, all of these choices determine what the brand conveys to the market and impact the way the public perceives its image. Therefore, visual communication must be part of brand planning, as a priority for marketing and branding . In this article you will better understand what visual communication is, its importance in companies and how to prioritize this area in your business. Follow it to know everything: ADVERTISEMENT What is visual communication? How does visual communication work today? What is the relationship between visual communication and marketing? How important is visual communication in marketing.

What are the best examples of visual communication in marketing? How to develop Loan Phone Number List the visual communication of a company? What is visual communication? Visual communication is the process of transmitting and receiving information through visual resources . Although it can be combined with written or audible language, visual communication does not need any text or sound to exchange messages. The information is in the colors, shapes, images, illustrations, among other signs of visual language , and in the way they are organized and classified. This type of communication is present throughout the world around us.



You can see how the visual is communicated when you see traffic signs, for example: the color red is a sign that you should stop, while a sequence of parallel white lines on the road indicates where pedestrians can walk. You don't need a word to know it, right? You may also notice visual communication when entering someone's home. Room decoration says a lot about people's individuality, right? You can tell that she is more relaxed if she has colorful furniture, fun drawings and some clutter in the environment. That way, you can already see how visual resources are capable of transmitting information that not even words can explain so well. Later, you'll understand why that's so important for marketing .