WrittenT practices what we preach by publishing spectacular content

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Every. Single. Time. Remember how we discussed about why you should use real world examples in blog posts in point Take that tip one step further and execute your own tips, tutorials, and guides. Then, use that real world example, coming from yours truly, to reinforce your content. Walk the talk. Walk the talk to defeat content mediocrity 4. Maintain a Strong Voice & Personality Personality to defeat content mediocrity Image source Too often I see blogs that have no personality and no character — particularly with business blogs.

The result is wimpy, wishy-washy content that no one will read. One of the first steps in successful Country Email List content marketing is identifying your ideal voice. If you’re a small-time mommy blogger, then your best bet is conversational and friendly. If you’re a big B2B corporation, then go with a tone suitable for your audience of professionals. The main point is to find what works for your blog — conversational or professional — then use it uniformly across all your content marketing.

Your blog voice is the most important factor when trying to connect with your audience. 5. Promote It Like Crazy A lot of people forget the “marketing” in content marketing. Too many businesses focus (and spend the majority of their budget) on just the content part, forgetting entirely about the marketing. Then they wonder why they aren’t driving any traffic. You might argue the content promotion isn’t a real way to defeat content mediocrity, but I’d say it is.