Even if you say you're going to hold

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Seminar (webinar) Seminar Seminars are a way to attract customers to your website by providing know-how to participants in the form of a lecture and then introducing your company's products. It is mainly used in BtoB (business-to-business transactions). merit You can attract high-fidelity users Can develop “potential customers” into “actual customers” You can get leads (list) People who attend seminars often have ``concerns''. If you can effectively introduce your company's products as a way to solve their problems, they will get interested. People who apply for seminars on their own and access the website because they are interested in the product are "active," so the probability is high . You can also expect conversions such as inquiries and applications. Also, even if you don't immediately attract customers to your website, you can improve the knowledge of participants by holding regular seminars.

Users who have accumulated knowledge may be able to understand the appeal of your company's products. Furthermore, you can collect personal information such as company name, job title, and email address from participants. These are called "leads" and are important information that can be used as a sales list or for email marketing, which we will introduce later. Demerit Need to attract customers for seminars The hurdles to holding the event are high.  a seminar, participants won't Chinese UK Phone Number List come without doing anything. You will need to take measures to attract customers to your seminars. Another disadvantage is that seminars have a high hurdle to hold. This is because the person who speaks at a seminar is seen by the participants as a ``lecturer.'' Depending on the instructor's behavior, such as how he or she dresses and how he or she speaks, there is a risk that participants may feel uncomfortable.





Even if you are able to clear these requirements, whether you will be able to capture the hearts of the participants is another matter. It can be said that it is difficult to hold a seminar if there is no suitable human resources within the company . 7. Email marketing email marketing Email marketing is a method of attracting customers to your website by sending emails to your own customer list. In the BtoC (consumer) field, due in part to the rise of LINE as a communication tool between users, email is becoming less effective than before. However, email marketing is still actively used in BtoB (businesses). Emails can be sent using office email software or free email services. However, in reality, paid "email delivery systems" are often used . merit You can send emails with content tailored to customer attributes and behavior. Can develop “potential customers” into “actual customers” You can also reach out to existing customers If you use an email distribution system, you can send emails with the same content all at once, like an email newsletter, or you can change the emails you send based on customer attributes (age, gender, job title, etc.