The store has been upgraded

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HH human to human marketing that Philip Kotler the father of modern marketing emphasized in his recent top marketing reminders H stands for human and HH is humantohuman marketing In Kotlers view All marketing is about people and we have to achieve this goal Now that technology updates and iterate so fast it is easy for us to ignore people Manner truly hits the mark on real concern for people which is also the foundation of highqualitypriceeffective productism The brands persistence in details is based on peoples care and respect In the era of technology private domains and ChatGPT


can help us communicate with users efficiently but they cannot BM Leads provide a human touch The care for people is also reflected in the marketing details Although there are many cobranding activities with various brands Manner rarely engages in price wars to stimulate sales The only exception is a yuan discount for bringing your own cup Manners new store activity is bring your own cup of free coffee three days before the opening Not only does it have environmental protection and warmth but it more accurately captures Shanghai consumers pursuit of exquisiteness but also a prudent lifestyle





Peoplecentered marketing is the starting point for Manner to break out of the industry What is more important than traffic in the red ocean decision No good business can escape the eyes of capital and Manner has been accurately captured by investors because of its leading atmosphere in the specialty coffee vertical field In October  Manner completed RMB million in Series A financing Manner coffee backed by hot money has undergone many changesto about  square meters and even added a baking workshop of square meters and a light restaurant of square meters.